Manish Sapra

Senior DTC Director, adidas India

Manish Sapra is Senior DTC Director, adidas India. Joined adidas on September 1st, 2016.

Manish has strong experience in the sports and active lifestyle industries in Operations, Merchandising, Marketing, Supply Chain, Purchasing and Online. In his long and rich career, spanning over 16 years, he has worked in numerous retail companies such as Lifestyle, SSIPL and Shoppers’ Stop and has worked across multiple geographies and functions. His most recent role was in Malaysia at RSH which included the successful launch and scale up for multiple sports brands in the Malaysian market with a focus on technology and innovation to engage customers across all channels. In his role in adidas, Manish leads and drives sustainable market share and profitability growth in the DTC channel. This has involved strengthening the Franchise business and launching / ramping up the India own retail presence.

In his leisure time Manish loves playing tennis and badminton.

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